The Chief Executive of one of the largest energy providers has urged his customers to shower together in a bid to save money on bills. He also advocates playing Monopoly instead of boiling the kettle for a cup of tea or coffee. As far as consumer advice goes, this is going to get tongues wagging. They might not like the advice and nor would he if they took it on board.
In fairness, he also advocates switching off the television which isn't as daft as it sounds. The latter can only do more good than harm. The extent to which it has destroyed our society during the last forty years or so is beyond question. His advice also advocates turning the heating down in favour of a woolly jumper.
We have all become a little over used to our creature comforts in recent times. The danger here is that nobody likes having their comfort compromised. We have arguably lost sight of how far we've come and taken a lot of the advantages for granted. Here we have a Chief Executive of one of the much maligned energy companies giving us advice on how to use less. Only the harshest of critics could take issue with him for this.
There is a worry here though. If people are taking showers together and playing board games instead of watching television, birth control might become a big issue again. Put simply, this Chief Executive is advocating a change in lifestyle which will entail people engaging with each other again. That engagement might even have to become dangerously close to being physical in the quest to save fuel. Watch this space...
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