In the latest installment of Brand Beckham, we learn that the erstwhile seller of football shirts par excellence now has his sights set on part ownership of a club in the USA. It was with no little mirth that I noted his preferred destination to be Miami.
I remember being in that part of the world in 1976 when the USA celebrated its bicentenary. My family were at Disney World on July 4th of that year and it was a memorable spectacle. I was struck though by the one charcter with whom Disney is so often associated and reflected how apt it is that Beckham seeks to set up a football club down the road.
Like Beckham, Mickey Mouse has also sold his fair share of merchandise and the comparisons don't end there. Both have become more associated with a particular brand than their actual talent. Both are time served at smiling for the cameras and neither knowingly pases up a good photo opportunity. Granted, Mickey might just have a slightly more high pitched voice but David's isn't too dissimilar.
Mickey of course has sold countless hats sporting his trademark big ears but David doesn't appear to have exploited this particlular revenue stream at the time of writing. Both have established charitable foundations to try and divert attention away from the millions they make out of marketing and both seem to be universally loved by their adoring publics. I hope they learn to get along together as new neighbours and look forward to seeing them both in a photo shot to see who can grab the most limelight. Watch out Mickey!
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